Chapter 15 - Retailing

When you first step into a Uniqlo retail store in New York, you feel welcome and free. Contrary to other retail stores, Uniqlo offers an independent shopping experience for their customers. By this I mean that, you won't be bombarded by employees asking you if you need any help. This clearly gives the customer a sense of freedom and therefore they perceive a friendly welcome. 

In my visit to the 5th avenue store, I was greeted by an employee who welcomed me with a Hello and friendly smile. I knew that I was there to do the class assignment required for my blog, so I headed straight to business. In my arrival to the women's section I headed towards the Hello Kitty T-shirts display. If you guys can recall from my "Ethics and Social Responsibility" blog, Uniqlo had join forces with the Hellosmile organization to raise awareness regarding cervical cancer. In my arrival, I saw an employee who was re-stocking the hello kitty shirts and so I asked her a few questions.

From my conversation with this particular employee, I can tell that Uniqlo strives high to teach their employees about their products. This particular employee was able to tell me the what's and why's behind the Hello Kitty Shirts. Without any hesitation she was able to tell me that part of the sales would go towards the Hellosmile organization. She also knew what Hellosmile was about and told me that, they're an organization that seeks to raise awareness about cervical cancer.

In this particular day (Friday March 09), the 5th Avenue retail store was holding an event to commemorate the first anniversary of the Japan earthquake and tsunami. Milk bar threats were given out in the third floor, and from my experience these threats were quite tasteful and not too sugary. This experience also allowed me to learn more about the Japanese culture throughout their delicious treats.