According to our textbook, transmission of a message requires a channel- a voice, radio, news paper, computer or other communication medium. One of the most ongoing channel at this time is the internet.
Uniqlo uses Social Media as one of their key channels to deliver promotions and advertisements about their products, to their target market and beyond. I say beyond because the internet is available to almost anyone. Ttherefore anyone with a computer and internet service can come across a Uniqlo promotion or advertisement.
Uniqlo has both a Facebook page and a Twitter account from which peopple can view and learned about their special promotions. This a very effective way to deliver their message accross their target market because almost everyone has either a twitter or facebook account.
Uniqlo uses Social Media as one of their key channels to deliver promotions and advertisements about their products, to their target market and beyond. I say beyond because the internet is available to almost anyone. Ttherefore anyone with a computer and internet service can come across a Uniqlo promotion or advertisement.
Uniqlo has both a Facebook page and a Twitter account from which peopple can view and learned about their special promotions. This a very effective way to deliver their message accross their target market because almost everyone has either a twitter or facebook account.
As a global company, it is important to stay in the same step as your target marke, i8n this case, Uniqlo's target market is mostly directed to 18-40 year old people. Knowing this, Uniqlo does not emphasize on marketing their products in old fashion channels such as newspapers or radios. This is due to the fact that todays youth generation are in touch by their phones in which they have apps for facebook and twitter.
Above you can see two tweets from @UniqloUSA in which they announce a special sale on women sweaters that protect you from Ultraviolet rays. The frist tweet also promotes their products in ways that not many retail stores do. If you can recall from one of my previus post, Uniqlo has a weekly contest in which participants can upload a picture of themselves wearing a uniqlo product. If they win these contest, their submitted pictured will ber posted in Uniqlo's facebook page and twitter account. This is a clever idea because the youth generation of this time are somewhat attracted to fame. Those who win this contest may not get internatiol coverage but in some level they are guarrentee that their picture will be posted and they might get new followers on twitter and even some friend request on facebook.
may i know how about their next operational focus market?
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