In the fall of 2010, Uniqlo had embraced a new slogan, known today as "MADE FOR ALL." This may sound like a relief to those who have trouble finding clothes for their unique bodies. Yet in a recent visit to the Uniqlo in SOHO New York, I've notice that this wasn't the case at all. You would think that because Uniqlo's slogan is "MADE FOR ALL" their target market would be anyone and everyone.
If Uniqlo truly makes clothes for all, then perhaps they would be selling Jeans and Chino Pants in sizes for over weight and petite people. Speaking as an existent and regular customer, I have never found Chino Pants or Jeans my size at Uniqlo. This may not be the case for other people. Yet if Uniqlo's target market are those between ages 18 to mid 50s then they should start developing bottoms for overweight and petite people.
Despite not ever finding my Jeans size at the Uniqlo Store in SOHO New York, I searched their online shopping site to try and see if I had any luck. In doing so, I found that indeed, Uniqlo does carry Jeans in a small size. However the smallest size they carry is a waist size of 29 and their largest size is 34. In regards to their well known Chino Pants, the only information they provide in regards of sizes is the common categories of small, medium, large and extra large. This leaves the not so average person overwhelmed due to the fact that these categories are to broad and do not specify waste or length sizes. This same problem also occurs within the women department in which a petite or over weight female won't be able to find her exact size.
Despite not ever finding my Jeans size at the Uniqlo Store in SOHO New York, I searched their online shopping site to try and see if I had any luck. In doing so, I found that indeed, Uniqlo does carry Jeans in a small size. However the smallest size they carry is a waist size of 29 and their largest size is 34. In regards to their well known Chino Pants, the only information they provide in regards of sizes is the common categories of small, medium, large and extra large. This leaves the not so average person overwhelmed due to the fact that these categories are to broad and do not specify waste or length sizes. This same problem also occurs within the women department in which a petite or over weight female won't be able to find her exact size.
So, Who is truly Uniqlo's target market?
The answer can be perceive by taking a look at Uniqlo's shopping site. In here you would come across models in their early to mid 20s who are in most cases slim and tall.
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