Ch. 7 - Business Marketing

When we think of a Business product, we usually think of computers, printers, and photo copy machines. However, it is important to point out that- what we wear in a particular work field can also be called a business product. This is true because you wouldn't expect to see a lawyer in mechanical clothes or vise versa. Therefore the clothing that a particular job requires you to wear is a business product.

Now that we have establish clothes as a business product, let's see what Uniqlo has to offer and what products can be used in particular work fields. One of Uniqlo's items that instantly come to my mind when thinking of a business products are their cashmeres. This piece of clothing can be seen in any professional work field, simply because it is comfortable yet elegant and sophisticated. Going to college few blocks away from the World Trade Center and Wall Street, I've seen a lot of professional men and women wearing cashmeres. Their cashmeres might not be from Uniqlo, however their usage of the MTA trains have certainly exposed them to advertisements from Uniqlo. It is also important to point out that Uniqlo's premium products are almost always on sale.

Other items that can be used in a professional work field and can be purchased at Uniqlo are Linen Blazers. Ties, Shirts, Skirts, and Dressing Socks. These products might be used for personal used when going to a wedding or a sophisticated event and be called a consumer product. Nonetheless, they make up part of the image of any professional working field and therefore they are a business product.

It is also important to say, that Uniqlo carries this products at unbeatable low prices and should be taken in consideration as a "to go to store" when seeking a professional image.