If you can recall from my mission statement post, Uniqlo
thrives to sell clothes for those who seek a contemporary and elegant
look. However, if you visit their shopping website you will come across
models who exhibit clothes that are neither contemporary or elegant.
Furthermore their logo "Made For All" contradicts the clothes they
carry. This is true because we have still yet to see clothes for people
who are petite and overweight.
These factors have let me to conclude that Uniqlo has and must re-define their marketing skills. Better yet, they should become conscious in the way they use words to promote their products. In a way, the clothes that Uniqlo carries could be used by "ALL." This is simply because they have a wide variety of clothes that can be used as formal wear and casual clothes that can be used in a day off from work.
Using a logo that says "Made For All" can also be discouraging. As we discussed in class, people need to feel that they matter and that they are taken into consideration, when trying to sell them a product. Therefore, standardizing ethnicity, body shapes, and personal styles is the worst thing any company can do.
I'm not saying that Uniqlo has to
change their logo, completely. Perhaps they can modified it to "MADE FOR ALL Body Types, Ages, and Sizes" or somewhat similar.
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